IN today’s economically turbulent times, new car buyers want the security of a “lifebelt”, says Chevrolet MD Mark Terry.
Keen to build on the brand's success through the scrappage scheme, Terry says research among buyers and customers at the end of 2009 indicated it wasn’t just a cheap car which they wanted, but also security behind a brand.
It was this continuing research which led Chevrolet to announce its five-year promise last week.
It is not only a five-year warranty on all new Chevrolets, but customers will also get five-years’ free servicing, five years’ roadside assistance, five years of free annual vehicle health checks and free MoT test cover until the car is five years old. The package is also transferable to subsequent owners who qualify for the remainder of the cover left.
Says Terry: “Our research indicated that the post-recession is probably going to feel more like a recession than it was last year when the scrappage incentive was brought in and softened the landing so to speak.
“People who have a disposable income have told us they will spend on something if they feel they are getting value for money. Customers want to feel very confident about a brand and as a result we introduced the 5-Year Promise to show them we are here for them after the initial purchase.”
Terry said other manufacturers offered extended warranties and they had seen sales rise as a result and various service packages exist to support buyers, but they are charged for or were more limited than the new Chevrolet 5-Year Promise.
“Put simply, no one else is doing what we have said we will do,” he added. “We want customers to know they can count on us and we are stepping up to meet customer requirements.”
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